Fashion & Accessories
Max Mara in Terminal 1 of the Nice Côte d’Azur Airport
One of the jewels of Italian fashion,Max Mara now has a boutique for travellers at the Nice Côte d’Azur Airport. Anew shopping experience to discover in Terminal 1.
Specialising in leather and fur for women, Max Marais a coat-lover’s dream. Fashion-conscious ladies will also find handbags for spring and gorgeous summer shoes, along with a great collection of accessories!
Exclusive shopping at the Max Mara boutique in the Nice Airport
The watchwords for this famous Italian brand are elegance and discretion. Today, the Max Mara brand is a gold standard in ready-to-wear and has been combining tradition with innovation for 60 years. In 1951, Italian founder Achille Maramotti decided to devote his life to haute couture. His dream was to mass-produce luxury clothing for women. A revolutionary idea in that day! The first Max Mara collection consisted of a red jacket and a camel coat. It heralded the looks to come in future designs. Basic and meticulous. Crisp and clean. The apparel was an instant hit.
In 1981, Max Mara designed his most iconic piece: the 101801 coat. A camel-coloured cashmere and wool model that went on to become a bestseller. This article, which returns each winter, sells at a brisk pace of nearly 200,000 a year!